Datalliance Expands Sales Team

• Datalliance Appoints Max Buchanan to Director of Sales
• Buchanan responsible for VMI sales in Heavy Duty Trucking and Automotive Industries

Cincinnati, Ohio, August 3, 2006 - Datalliance has announced its appointment of Max Buchanan to the position of Director of Sales. In his new position, Buchanan will be responsible for all sales functions of Datalliance in the Heavy Duty Trucking and Automotive industries. Datalliance is a complete electronic commerce service that combines comprehensive VMI functionality and advance system design to allow collaboration between suppliers and their distributors across the Internet.

"We are very pleased to have Max join our sales team," said Carl Hall, President of Datalliance. "His appointment will expand the focus and reach of Datalliance in the Automotive and Heavy Duty Trucking industries. Max will play a vital role in providing unmatched VMI quality and service to our customers. His proven record in business development and sales will be a great asset as Datalliance continues to grow."

Prior to joining Datalliance, Buchanan managed sales at Rand IMAGINiT Technologies and gained extensive knowledge in providing technology solutions addressing unique customer challenges. Buchanan also has 10 years of distribution experience in the paper industry. He received a Bachelor of Arts in Business Studies from University of Ulster, Belfast, in 1990.

About Datalliance

Datalliance is a Software as a Service company with extensive experience designing, developing and executing mission critical supply chain systems for Fortune 500 companies. As a result of extensive industry and technology experience, Datalliance has developed a comprehensive VMI-based e-commerce service. Datalliance enables suppliers and their customers to establish effective VMI relationships quickly and easily as well as facilitating collaboration across the Internet. Datalliance customers include companies such as: Philips, Goodyear Tire and Rubber Company, Johnson & Johnson and SKF.

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Contact: Jennifer Warner, Datalliance
513-791-7272 or jwarner@datalliance.com