Champion Laboratories Selects Datalliance for Automotive/Heavy-Duty VMI Solution

• Datalliance VMI selected as proven leader in automotive/heavy-duty industry
• Key Champion customers recommend Vendor Managed Inventory

Cincinnati, Ohio, May 29, 2008 - Datalliance today announced that Champion Laboratories, Inc. has selected the Datalliance Vendor Managed Inventory (VMI) service. Champion Laboratories is one of the world's largest suppliers of filters, filtration products, and related services. The company's Luber-finer brand is a recognized leader serving the heavy-duty industry with a wide range of engine and cooling system filters. With a total commitment to providing quality filter products and dependable service, Champion Laboratories has received numerous supplier awards from customers including Ford, GM, Chrysler, and AutoZone. Datalliance VMI enables manufacturers to actively manage distributor inventories and work collaboratively with distributors to increase sales while reducing inventory costs.

Scott Simmonds, Director of Luber-finer sales, stated, "Several of our key customers recommended that we consider vendor managed inventory as they have realized significant value from VMI programs. We see VMI as an excellent tool to help us get even closer to our largest customers and improve upon our industry leading service standards. After evaluating a wide range of VMI options, we selected Datalliance as they are the clear leaders in VMI for the automotive and heavy-duty industries. Their Software-as-a-Service model will allow us to get up and running in the shortest amount of time."

Datalliance is the leading provider of VMI services to suppliers in the heavy duty and auto parts markets. Leading suppliers using Datalliance VMI include: Affinia, Baldwin Filters, Bendix, Federal Mogul, Goodyear Engineered Products, Grote Industries, Haldex, SKF, Tectran, Timken, Velvac, and more.

About Champion Laboratories, Inc.

Champion Laboratories, Inc. has grown to become a quality and technology leader and one of the world's largest suppliers of filters and filtration products, and related services. A major supplier of automotive filters and PCV valves for OEM's and the aftermarket, the company manufacturers Champ and Luber-finer brand filters, as well as accessories and filters for many private label accounts. Champion Laboratories' Luber-finer brand is a recognized leader serving the heavy-duty trucking, construction equipment, and mining industries as well as the marine, farm machinery, and industrial engine markets with a wide range of engine and cooling system filters.

About Datalliance

Datalliance is the world's largest independent VMI service provider, processing over $6 billion in orders, 9.2 million SKUs, and 19,500 locations. Delivered as a managed service via the Internet using the 'Software as a Service' (SaaS) model, Datalliance VMI makes it easy for suppliers and their customers to establish effective VMI relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance serves leading Fortune 1000 companies in a number of different industries. For more information about Datalliance and VMI, visit www.datalliance.com

Contact: Brian Lindner, Datalliance
513-791-7272 or blindner@datalliance.com