Watts Water Technologies Selects Datalliance VMI for Plumbing Industry Vendor Managed Inventory Program

• Leading plumbing industry supplier selects Datalliance for VMI expertise, industry experience, and customer support

Cincinnati, Ohio, November 12, 2009- Datalliance, the leading independent supplier of Vendor Managed Inventory (VMI) services, today announced that Watts Water Technologies, Inc. (Watts), a leading supplier of an extensive line of valves and related flow control products, has selected Datalliance VMI as the platform for their plumbing industry Vendor Managed Inventory program. Watts has worldwide sales over $1 Billion and supplies the water quality, residential plumbing and heating, commercial and OEM markets.

“We selected Datalliance, because of their VMI expertise and experience working with wholesalers in the plumbing industry,” stated Randy Lambert, VP Logistics, Watts Water Technology. “Their focus on VMI and their dedicated implementation and customer support resources was important to us. They will be able to help us and our customers through the implementation process in the shortest and most efficient manner. Datalliance’s ability to adapt VMI to achieve our specific business objectives was also a critical element in our decision process.”

Tom Hoar, Director of Sales – Plumbing Industry, Datalliance, said, “We welcome Watts Water Technologies to the growing number of plumbing industry suppliers that have selected Datalliance VMI to move their VMI programs to the next level. Many plumbing suppliers have seen the potential value of VMI through limited implementations of in-house VMI systems. These systems typically are not cost-effective and are not easily rolled out to a broad range of customers. In the plumbing industry, over 60% of our new Datalliance VMI customers are switching over from in-house VMI systems to reduce their total cost of ownership and expedite their implementation to a broader range of customers.”

About Watts

Watts Water Technologies, Inc. with worldwide sales over $1 Billion Dollars, designs, manufactures, and sells an extensive line of valves and related flow control products to the water quality, residential plumbing and heating, commercial and OEM markets. For more information about Watts Water Technologies, visit www.watts.com.

About Datalliance

Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit www.datalliance.com

Contact: Brian Lindner, Datalliance
513-791-7272 or blindner@datalliance.com