Valor Brands Selects Datalliance for Consumer Goods Retailer VMI Program

• Leading diaper supplier to implement Vendor Managed Inventory with key consumer goods retailers

Cincinnati, Ohio, October 2, 2009- Datalliance, the leading independent supplier of Vendor Managed Inventory (VMI) services, today announced that Valor Brands, LLC, a leading supplier of a full line of private brand and control brand diapers, training pants and special-use pants, has selected Datalliance VMI as the platform for their Consumer Goods Retailer Vendor Managed Inventory program.

Valor Brands will initially implement Datalliance VMI with one of their largest private brand retail customers. "We see VMI as a tool that will strengthen our strategic relationship with our customers," said Scott Harrison, VP Supply Chain, Valor Brands. "With the high volume of product that we supply to our large customers, it is important for us to optimize our inventory investment and theirs. We need to have sufficient inventory to satisfy end-customer demand and maintain a high level of customer service, but no more than needed in order to minimize our customer's inventory investments. Datalliance VMI will allow our customers to maximize the value of the supply chain to better support the demands of their customers, the retail shoppers."

"Prior to selecting Datalliance VMI, we conducted a thorough evaluation of several VMI alternatives," explained Harrison. "We ultimately selected Datalliance because of their strong industry reputation, commitment to both the process and technology of VMI, desire to grow in consumer goods, and their continued commitment of resources focused on consumer goods. In the end, we determined that Datalliance had the most holistic solution and gives us a solid platform to implement VMI with our key consumer goods retailers."

Carl Hall, President Datalliance, stated, "We welcome Valor Brands to the growing number of consumer goods companies that have selected Datalliance for their VMI programs. We look forward to supporting their implementation with their retail partners."

About Valor Brands

Formed in 2003, Valor Brands provides a full range of disposable diapers and pant products that help create powerful corporate and value brand programs. Our headquarters are near Atlanta, GA with Sales and Service locations throughout the markets we service. Our products are manufactured in an impressive state of the art facility in Tijuana, Mexico.

About Datalliance

Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit www.datalliance.com

Contact: Brian Lindner, Datalliance
513-791-7272 or blindner@datalliance.com