A New Look at VMI:
How Dannon is Using VMI to Strengthen Retailer Relationships and Grow Sales

View the Webinar Now

Mike Griswold Research Vice President
Paula Sawyer VMI Program Manager

View our on-demand webinar on how Dannon uses VMI as an integral part of its “Customers First” program, which as its name implies, is an effort to understand its customers and their goals first. Experience this webinar to:

• Hear Gartner's Mike Griswold Discuss
• The role of VMI as an enabler of joint value creation
• How retailers are expecting more from their VMI relationships
• Hear industry leader The Dannon Company, Inc. describe:
• How VMI is a strategic initiative to work more closely with key retail partners and grow sales
• How VMI is getting Dannon closer to the store shelf to improve business metrics and ultimately provide greater shopper satisfaction