Executive Team

Carl Hall, President and CEO

Carl Hall

Carl founded Datalliance in 1991 as a consulting company, and has led the company's transition to a service provider offering the premier vendor managed inventory solution, Datalliance. Carl is responsible for general management of Datalliance and setting the direction for continued product development.

Carl spent 14 years with IBM, acquiring management experience in distribution, customer service and national marketing. As part of the IBM/Procter & Gamble team, Carl helped create the original vendor managed inventory program between Procter & Gamble and Wal-Mart.

In 1991, Carl left IBM to form Datalliance, with a focus on customer service and logistics. Carl has personally worked with Datalliance customers in developing and deploying the Datalliance VMI system.

Bob Jennings, Vice President of Sales and Marketing

Bob Jennings

Bob is responsible for all of Datalliance's VMI sales and marketing efforts.

Prior to joining Datalliance, he was VP of Operations for West Chester Holdings, Inc.. In this position, Jennings had P&L responsibility for the company's $90M industrial and consumer safety business where he developed new business channels and managed international buying relationships. He also served in sales and national account management positions.

Jennings is a graduate of both Miami University and Xavier University. He received a B.A. in Economics and Political Science from Miami University in 1992 and an MBA from Xavier University in 2001.

Jennifer Warner, Vice President of Administration

Jennifer Warner

Jennifer is responsible for all Datalliance administrative functions, including Finance/Accounting, Human Resources and Legal services in both the US and Europe. Jennifer first joined Datalliance in 1999 and has extensive experience in the "back office" functions that are critically important to support our growing organization and facilitate our ability to provide the highest level of service and support to our customers.

Doug Bethea, Vice President Consumer Goods Solutions

Doug Bethea

Doug is responsible for new supply chain innovations to support Datalliance's rapid growth in the consumer goods industry. Doug works closely with suppliers and retailers on new development initiatives that are driving the industry to the next generation of Vendor Managed Inventory (VMI) solutions.

Prior to joining Datalliance in 2009, Doug spent 30 years at Procter & Gamble in several information technology leadership roles spanning supply chain, customer logistics and sales. Doug led the development of Procter & Gamble’s Continuous Replenishment Program (CRP) that became the VMI standard for the consumer goods industry in the late 1980s.

Doug is a graduate of the University of Arkansas, receiving a B.S. in Industrial Engineering in 1979.

Keith Hahn, Manager of Customer Care

Keith Hahn

As manager of Datalliance's Customer Care organization, Keith is in charge of all aspects of customer support, including the help line, education, documentation and final testing. During his 20+ year career, Keith has developed an extensive background in training, both in developing and delivering training for a wide audience of users. He was also responsible for the development of operational systems and processes for the leading franchised home repair and remodeling company across North America.

Liam Dolan, Operations Manager

Liam Dolan

Liam is responsible for managing the deployment of Datalliance's hardware, software and people to maximize the efficiency, availability and security of the Datalliance technological infrastructure. Liam first joined Datalliance in 2004 as a Systems Administrator and has extensive experience with enterprise systems, network administration, systems analysis and project management.

In his previous position at the Kroger Co., Liam managed a distributed network of 2,500 systems supporting business-critical retail operations.

Steve Kemen, Director of Development

Steve Kemen

Steve is responsible for managing the evolution of the Datalliance software. With extensive experience in Software Development and Category Analysis, Steve has designed and developed software applications for the CPG, Financial, and Medical Equipment industries. In his 20+ years of experience he has served in various capacities such as team lead, lead designer, database administrator, project manager, and developer.

His experience working as a Category Analyst within the CPG industry has given him insight into item assessment, merchandising, and product life-cycle, all of which help him to develop applications that improve productivity and deliver business benefits.

Steve is a graduate of Miami University.

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