In today’s highly competitive markets where retailers are under constant pressure for growth, buyers and store operations personnel are stretched extremely thin. Faced with broad categories, complex product lines, and rapid proliferation of outlets, they just don’t have the time to manage store-level inventories and operations at the level needed to truly maximize sales and profits. More and more, they are looking to their suppliers for help. Suppliers must be both responsive and proactive Suppliers understand that their success in retail markets is tied directly to the success of their channel partners. Today that means positioning themselves to effectively help retailers meet their growth objectives. That requires a level of Insight into sales, inventories, and store operations they’ve never had in the past. Raw POS data is just not enough. They need information at their fingertips that enables them to respond almost instantly to requests. More importantly, they need the information that enables them to proactively identify issues holding back sales, and suggest the actions that will lead to growth. Essential capabilities Leading manufacturers are recognizing that these capabilities are not just “nice to have”; they are rapidly becoming essential to both short term and long term success with their retail channel partners.

Datalliance Sales Insight is an important new tool for collaborative sales and inventory management in retail markets. It’s specifically designed to help manufacturers work more closely with their retail channel partners to maximize the retailer’s sales and profitability with their products. The result is stronger relationships and consistent growth for both parties.

As a manufacturer, Sales Insight is a powerful tool for use with all your retail partners – including those with whom you are not doing vendor managed inventory. You can use it alone, or in conjunction with Datalliance VMI.

Clear, Actionable Information for Sales Teams, Marketing and Senior Executives

Datalliance Sales Insight provides your sales people with the clear, actionable information they need to be highly responsive to requests for help, and to work proactively with retailers to drive increased performance of individual stores, markets, and entire retail chains. It also helps your marketing team drive improved performance of categories, brands and SKUs. And it provides your senior executives with a clear ‘pulse’ of the entire retail segment of the business.

Reliable Data Acquisition with Powerful Reporting

Sales Insight utilizes the proven Datalliance VMI infrastructure for data acquisition, verification, and normalization. Then highly flexible exception-oriented reporting and analysis capabilities turn voluminous sales and inventory data into powerful information. This information provides the essential foundation for working collaboratively with your retailers to grow sales. Providing much more than just POS data analysis, Datalliance Sales Insight delivers:

• Weekly visibility of sales, inventory, and out of stocks at the SKU/location level
• Summaries with drill-down for all retailer segments (e.g. region, market, store), across segments, across multiple retailers, and across any grouping that is important to you
• Performance Reports with monthly or quarterly period comparisons, store and market rankings, ranking change, outliers, trends, and more
• Store Operations Support Reports such as out of stock analysis, “phantom inventory” indicators, and compliance exceptions – available in retailer-specific formats
• Suggested Replenishment Orders based on Datalliance VMI’s proven re-ordering calculations – on demand when you need them to respond to retailer requests, or to suggest resolution to stocking issues. These are also available in retailer-specific print and electronic formats

Easy Setup and Deployment

Like Datalliance VMI, Sales Insight is delivered as an easy-to-deploy, easy-to-manage Internet service using the Software as a Service (SaaS) approach. That means NO software to install, maintain, or support. All information is available online or by scheduled report delivery via e-mail.

Much More Than a Computer System

But Datalliance Sales Insight is much more than a computer system. It includes the help of seasoned POS analysts and inventory management specialists who work with you and your retailers to rapidly implement the system, respond to special information needs, and suggest strategies based on extensive experience.

Proven

Datalliance Sales Insight is a proven solution. It’s in daily use by leading suppliers to retailers such as Home Depot, Lowes, and others. Many of these manufacturers have become ‘model suppliers’ in the eyes of their retail channel partners because of the wealth of actionable information they now bring to the trading partner relationship, and because of their ability to respond almost instantly to requests.

If you, too, would like to have the information you need to proactively help your retail channel partners drive improved sales performance and growth, contact us today to learn more about Datalliance Sales Insight and discuss your particular needs.